"Over the past fifty years cycling has had a bad press: it was the forgotten mode of transport, the car was king, everybody who didn't have a car was perceived to be poor, and people felt defined by the car they drove. But things are changing; these days mobile phones, Blackberries and iPods are the most important accessories for the image-conscious, and cycling is becoming part of this new fashion. Cycling, and the healthy, environmentally-friendly lifestyle it represents, is now used to advertise mobile phones, laptops, cameras and, ironically, cars."
Rory McMullan: Cycling to Work
Green Books Guides, Devon - 2007
pag. 11
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